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Inside Nashville Music

Direct-to-Fan

Artist ownership, fan engagement, merchandise, physical products and new models for music commerce.

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Music fans experiencing physical and digital music as streaming, collectibility, NFC technology and connected albums reshape music ownership.
Direct-to-Fan

From Streaming to Ownership. Music Fans Want More Than Access.

Can the lure of connection and collectivity shift music away from streaming rental and back toward fan ownership?

 Artist connecting with fans after a live performance as the audience gathers near the stage.
Direct-to-Fan

The Music Business Has Solved Access. Now It Has to Rebuild Connection.

Music is more accessible than ever, but artists still need ways to turn fleeting attention into lasting fan relationships.

 TapTunes Music Cards as collectible physical music for fashion collaborations, artist activations and fan experiences.
Direct-to-Fan

Could TapTunes® Music Cards Have a Place in Fashion?

Fashion, music and fandom are converging. Could this be the start of an entirely new opportunity for physical music?

 Superfans connecting with artists through VIP experiences, collectible physical music and TapTunes Music Cards.
Direct-to-Fan

Superfans + VIP Experiences + Collectible Physical Music + Direct-to-Fan Revenue

The Music Industry Is Looking Beyond the Stream as Superfans Drive a New Era of Connection, Collectibles and Experiences.