Live & Touring
Venues, touring, festivals, ticketing, production and Nashville’s live-music economy.
Latest
Touring Is Booming. So Why Is It Still So Hard?
Live music is setting records in 2026, but rising touring costs, ticketing complexity, venue economics and changing fan expectations are making the road increasingly difficult for artists outside the industry’s biggest tours.
The Side of Touring the Audience Never Sees
Behind every concert is a side of touring audiences rarely see. Long travel days, financial uncertainty, missed family moments, exhaustion and unexpected setbacks are part of life on the road long before the stage lights come on.
Maybe Artists Don’t Need a Bigger Tour. They Need a Better One.
As touring costs rise and the live music business evolves, artists are reconsidering the traditional road model. Smarter routing, right-sized venues, fewer strategic dates and stronger fan experiences may be changing what a successful tour looks like.
The New Reality of Live Events & Touring
Touring Remains One of Music’s Most Powerful Connections